Privacy Policy

Last updated: 28 September 2026

 

This Privacy Policy explains how Deep Cover collects, uses and protects personal information when you use our website, contact us, request a quote, place an order or buy from us.

 

1. Who We Are

 

Deep Cover is a sole trader business based at:

 

Deep Cover

9 Williams Way

Wollaston

Northamptonshire

NN29 7RQ

United Kingdom

Email: hello@deepcover.uk

Telephone: +44 (0)1933 663592

 

Deep Cover is the data controller for the personal information described in this policy.

 

2. Information We Collect

 

Depending on how you use our website or contact us, we may collect: Your name, billing address, delivery address, email address and telephone number. Order details, including products, sizes, colours, quantities, payment status and transaction references. Personalisation details, including names, initials, numbers, logos, images, artwork, design files, club details, business branding and instructions. Information supplied by a club, team, business, school or other authorised contact placing an order for you. Account details, enquiries, quotation requests, reviews, complaints, returns and customer service messages. Technical information such as your IP address, browser, device, cookie identifiers and website activity. Your marketing preferences. Payment information is processed by the payment provider selected at checkout. Deep Cover does not receive your full card number.

 

3. How We Use Your Information

 

We use personal information to: Process payments, make or personalise products, fulfil and deliver orders, manage returns and provide customer service. Respond to enquiries, quote requests, artwork discussions and order queries. Create, check and produce printed, embroidered, personalised or made-to-order products. Manage customer, club, team, supplier and business relationships. Keep accounting, tax and business records. Prevent fraud, protect our website and resolve disputes. Improve our website, services, products and customer experience. Send marketing messages where permitted by law or where you have consented.

 

4. Our Lawful Bases

 

We only use personal information where we have a lawful basis to do so. These may include: Contract: where we need the information to process your order, supply products or respond to a request before an order is placed. Legal obligation: where we need to keep records for tax, accounting, legal or regulatory reasons. Legitimate interests: where we use information to run and improve our business, manage customer relationships, prevent fraud, protect our legal rights and respond to enquiries, provided your rights do not override those interests. Consent: where we rely on your permission, such as for certain marketing or non-essential cookies. You can withdraw consent at any time. If you do not provide information needed to fulfil an order, we may be unable to accept or complete it.

 

5. Information About Other People

 

A customer, club, team, school, business or other authorised contact may give us information about another person for an order. This can include a name, size, number, initials, logo or personalisation instructions. The person providing the information must have authority to do so and should make this Privacy Policy available to that person or, where relevant, their parent or guardian. Our website is not intended for children to place orders independently. A person under 18 should order through a parent, guardian or authorised club, team, school or business contact.

 

6. Who We Share Information With

 

We only share personal information where reasonably necessary. This may include sharing information with: Wix and other website, hosting, email and IT providers. Payment providers and banks. Delivery companies and couriers. Garment, equipment, printing, embroidery and production suppliers where needed to fulfil an order. Club, team, school or business contacts where they are involved in placing or managing an order. Accountants, insurers, legal advisers and other professional advisers. Regulators, tax authorities, courts, law enforcement or another party where required by law or necessary to protect our legal rights. We do not sell personal information. Some providers may process information outside the United Kingdom. Where this happens, we rely on a UK adequacy decision or another lawful safeguard, such as approved contractual protections.

 

7. How Long We Keep Information

 

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, warranty and dispute requirements. Order and accounting records are normally retained for at least five years after the 31 January filing deadline for the relevant tax year. Personalisation files, logos and artwork may be retained to help with repeat orders unless you ask us to delete them and we have no legal or business reason to keep them. Enquiries, customer service records and account information are reviewed and deleted when they are no longer needed. Cookie retention depends on the cookie and provider.

 

8. Marketing

 

We may send marketing where you have consented or where the law allows us to contact an existing customer about similar products or services. You can unsubscribe using the link in a marketing message or by emailing hello@deepcover.uk. We may keep a minimal suppression record so that we remember not to contact you again. Service messages about an enquiry, quote, order, delivery, account or return are not marketing.

 

9. Cookies

 

Cookies and similar technologies help the website operate, remember choices, measure use and, where selected, support marketing or advertising features. Strictly necessary cookies are used because they are needed for the website to function. Analytics, advertising and other non-essential cookies are used only where the required consent has been given. For more information, please see our Cookie Policy.

 

10. Security

 

We use appropriate technical and organisational measures to protect personal information. Access is limited to people and service providers who need it for the purposes described in this policy. No website, email or online service can be guaranteed to be completely secure, but we take reasonable steps to protect the information we hold.

 

11. Your Data Protection Rights

 

Depending on the circumstances, you may have the right to: Ask for a copy of your personal information. Ask us to correct inaccurate or incomplete information. Ask us to delete information. Ask us to restrict how information is used. Receive certain information in a portable format. Object to processing based on legitimate interests. Object to direct marketing. Withdraw consent at any time, without affecting earlier lawful processing. These rights are not absolute and exemptions may apply. Requests are usually free of charge. We may ask for information to confirm your identity and will normally respond within one month. To exercise a right, email hello@deepcover.uk or write to Deep Cover at the address above.

 

12. Complaints

 

Please contact us first so that we can try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office:

 

Website: https://ico.org.uk/make-a-complaint/

Telephone: 0303 123 111313.

 

13. Automated Decisions

 

We do not make decisions about you based solely on automated processing where the decision would have a legal or similarly significant effect.

 

14. Changes To This Policy

 

We may update this Privacy Policy when our website, services or legal obligations change. The latest version will be posted on this page with the date shown at the top.